Erika Hallqvist, the director of Lust Films, is Bachelor in Political Science, specialized in sociology and feminism and Master in Audiovisual Management. She worked as a producer in theatre and advertising around Europe and in 2003 she started Lust Films. Erika Hallqvist, together with a group of young professionals from the communication, fashion and advertising industries, are the team behind Lust Films, producing creative and innovative new adult audiovisual solutions.

SAN FRANCISCO - The 25 students in jeans and T-shirts could have been in any career that requires hustle. The classes, covering topics such as effective marketing, stress reduction and legal issues, could have been part of any professional development seminar.
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But this was "Whore College," and any illusion it was just another corporate how-to for young go-getters abruptly ended at the sex toy display and was stripped away for good during a graphic demonstration that put a whole new twist on the concept of hands-on training.

Has lust lost its luster? Need more couture with your coitus? Look no further than Coco de Mer. The high-end, socially-conscious London sex shop established in 2001 by Samantha Roddick, daughter of The Body Shop's founder Anita Roddick, has launched an online boutique where you'll find everything from nipple covers and clitoris creams to Swarovski-encrusted merkins by J. Maskrey and feather-tailed Molten crystal vibrators by Shiri Zinn. As for us, we'll soon be tied up with these leather bondage gauntlets designed exclusively for the erotic emporium by Paul Seville, an artisan of animal skins better known for his collaborations with Alexander McQueen and Vivienne Westwood.

Each year, huge areas of rainforest are systematically being cut down. Invaluable animal and plant life is being decimated to make way for commercial interests.. . For too many humans, development has become more important than the balance of nature. Is humanitys cynical behave more powerful than idealism..?

“Fuck for forest” are concerned youngsters, fighting to preserve the environment. We believe it is possible to use people’s need for sexuality as a way to raise money for nature. And create interest for preserving our forests. It is time to pay respect, and give something back. Fuck for forest, and give the profit to the earths threatened nature...

All we did was register a forum (which has now been taken down by the service provider, but we have a backup) and fill it with fictional posts by fictional Toothing ’sceners. A week later, we had what appeared to be a vibrant UK Toothing community all ready to roll, and I sent the link off to Gizmodo, a gadget blog. They reported it (you can see that first story here, with a credit at the end to ‘S’, my super-subtle pseudonym). Everyone else linked to / blogged / ripped off their story. Things started to roll, and we became a ludicrous, implausible meme. In turn, that brought Real People to our forum. Others created forums for their localities - Sweden, Denmark, Italy, whatever.

A few days later, the print media requests started coming. We kept a record at the start of where we were mentioned, but there were soon too many to record in full. There are hundreds of tiny anecdotes, though. I had to write Penthouse-letters-page style sexual adventure stories for a full page article and interview in The Telegraph.