Our images of men are made for the female gaze. We draw on research about what women find erotic, from published academic research and our own online research community.

From research we’ve learnt that what most women find erotic does not at all match what is typically thought of as an erotic image of a man designed for women. For example, on average, women prefer:

- men who are not muscle-bound
- men with more feminine face shapes
- men with attractive faces
- images that show the subject’s character and the environment he is in.